Background
Norchem is a Los Angeles-based company that develops environmentally-friendly professional laundry chemicals in addition to wastewater recycling machinery.

Target Audiences
Industrial launderers, hotels.

Objective
To promote that Norchem's line of products are not only good for the environment, but offer value to the users.

Implementation
Industrial laundering is a very bottom-line driven, "old school" business. To get our message across, we needed to teach and reassure decision-makers about the quality of the product, while reassuring them that it makes sense financially to work with Norchem. A series of monthly ads in trade publications and appearances at trade shows has helped spread the word.

Results
Norchem's products, both chemical and hardware, have won rave reviews and are winning them customers.

Principal Involved: Tony Pinto