Background
Metro Eye Laser Center is a small Lasik eye correction surgery center, located in Santa Ana.

Target Audiences
Adult men and women in the area who are interested in Lasik surgery but have held back because of price and safety concerns.

Objective
To increase name and brand awareness and make Metro Eye stand out from the pack in a very crowded, price-driven marketplace.

Implementation
Developed and produced a comprehensive integrated branding and communications campaign that positioned Metro Eye as being a good value – combining vast experience with reasonable pricing. By using high-angle photos of people and headlines with a fun attitude, we differentiate Metro Eye from their competitors, whose ads usually stress price point and show close-ups of eyes or people engaged in playing sports.

Results
Increased awareness and raised the number of customers making inquiries about surgery.

Principal Involved: Tony Pinto