Background
HealthCare Partners is a large primary care medical system that was losing patients steadily. Research showed that although the company rated very highly in quality of care and patient satisfaction among medical groups, the company had little name awareness, since patients knew their doctor, not their doctor’s group.

Target Audiences
Females ages 45+ and seniors ages 65+, because this market was the most profitable.

Objective
To increase name and brand awareness and support the field sale activities of organization.

Implementation
Developed and produced a comprehensive integrated branding and communications campaign that included a new brand look and feel that was applied to TV, radio, print ads, web redesign, redesign of all marketing collateral, sales materials, POS materials, PR and internal communications.

Results
Significantly increased awareness across all service areas and stabilized senior enrollment.

Principals Involved: Toyomi Igus Simon and Tony Pinto