Encite Marketing can handle all phases of your marketing communications planning and implementation, or portions thereof, including:

Step 1: Needs Assessment

• What are your communications or marketing objectives?
  
  
• Who is your audience or target market?
  
  
• Who is your competition?
  
  
• What are your differentiators?
  
  
• What are your measurable goals?
  
  
• What is your promise to your market/audience?
  
  

Step 2: Strategic Planning

• How will you reach your goals within the timeframe and budgets you have allotted?
  
  
• What marketing communications methods will work for you?
  
  
• Do you need advertising, public relations, staff scripting or other communications tools?
  
  
• Can you deliver on your promise?
  
  

Step 3: Message development

• What are your sales points and key messages that will resonate with your target market/audience?
  
  

Step 4: Creative development

• How can your messages be presented to your audience creatively that will get their attention and motivate them to act?
  
  

Step 5: Positioning

• How will you disseminate your message to the marketplace?
  
  

Step 6: Evaluation and improvement

• How will you evaluate if your marketing tactics are working and assess how and when they should be revised or improved?